What a home show booth costs in 2027
Oct 29, 2026
Headline findings
- The typical 10×10 booth at a 2027 home show costs $1,490, or $14.90 a square foot. Half of all shows price their 10×10 between $1,061 and $1,729.
- The gap between the cheapest and priciest show is more than five to one. A 10×10 is $495 at the Alaska Farm and Garden Show in Palmer, Alaska, and $2,699 at the Indianapolis Home Show.
- Who runs the show matters more than when it runs. Shows from large multi-city producers have a median 10×10 of $1,599. Shows run by home builders associations come in at $1,210, and local independent shows at $1,050. From January through April, the median barely moves.
- The price on the sheet is rarely the full bill. About four in five shows charge extra for a corner, usually $200. One in three adds required listing or new-exhibitor fees, a median of $249. At those shows, a first-timer's 10×10 comes to a median of about $2,083.
- Builders association members save about a quarter. At builders association shows that print both rates, members pay a median of 25% less ($200) for a 10×10.
The 2027 10×10 at a glance
| Price | |
|---|---|
| Typical 10×10 (median) | $1,490 |
| Middle half of shows | $1,061 – $1,729 |
| Typical price per sq ft | $14.90 |
| Cheapest 10×10 | $495, Alaska Farm and Garden Show (Palmer, AK) |
| Priciest 10×10 | $2,699, Indianapolis Home Show (Indianapolis, IN) |
About one in five shows charges under $1,000 for a 10×10. These are mostly smaller shows: Noble County Home & Garden Show in Kendallville, Ind. ($500), Joplin Home Show in Missouri ($600), East Idaho Home and Garden Show in Idaho Falls ($600), and Wichita Remodeling Expo ($690). About one in seven charges $2,000 or more, all of them large metro shows such as the Philly Home + Garden Show ($2,498), the Colorado Garden & Home Show in Denver ($2,299) and the San Antonio Home + Garden Show ($2,239).
Who runs the show
| Producer type | Median 10×10 | Middle half | Median $/sq ft |
|---|---|---|---|
| Large multi-city producer | $1,599 | $1,439 – $1,949 | $15.99 |
| Home builders association | $1,210 | $881 – $1,599 | $12.10 |
| Independent / local producer | $1,050 | $713 – $1,050 | $10.50 |
Builders association shows include the Greater Tulsa Home & Garden Show ($1,220), the Builders St. Louis Home & Garden Show ($1,595), the Kalamazoo Home and Garden Expo ($1,600) and the Novi Home Show in Michigan ($1,695). Independent shows include the Connecticut Flower & Garden Show ($825), the Boise Flower & Garden Show ($1,095) and the New Jersey Home & Garden Show ($1,470). One Pennsylvania producer runs five independent county shows at $1,050 each. If each producer is counted only once, the independent median is $995.
Where and when
| Region | Median 10×10 | Middle half |
|---|---|---|
| Midwest | $1,543 | $919 – $1,788 |
| South | $1,499 | $1,290 – $1,599 |
| West | $1,490 | $995 – $1,650 |
| Northeast | $1,050 | $1,050 – $1,403 |
Half of the Northeast shows with a published 10×10 price are the five Pennsylvania county shows at $1,050. Without them, the Northeast median is $1,470.
| Show month (2027) | Median 10×10 | Middle half |
|---|---|---|
| January | $1,490 | $1,290 – $1,721 |
| February | $1,529 | $1,175 – $2,199 |
| March | $1,439 | $1,150 – $1,625 |
| April | $1,490 | $948 – $1,712 |
| May – September (few shows) | $1,350 | — |
Peak season costs about the same as spring. February has the widest spread because several of the largest metro shows run that month.
Remodeling shows vs. garden shows
Shows with "remodel" or "renovation" in the name have a median 10×10 of $1,350 (middle half $1,290 – $1,625). Examples include the Greenville Remodeling Expo ($1,290), the Charlotte Home + Remodeling Show ($1,599) and the Tacoma Remodeling Expo ($1,650). Shows with "garden," "flower," "landscape," "patio" or "outdoor" in the name have a median of $1,490 (middle half $1,210 – $1,909). That group runs from $495 in Palmer, Alaska, to $2,569 at the Minneapolis Home + Garden Show.
What gets added to the 10×10
| Add-on | Share of shows that print it | Typical charge | Range |
|---|---|---|---|
| Corner (one corner) | About 4 in 5 | $200 | $50 – $300 |
| Required listing / new-exhibitor fees | 1 in 3 | $249 | $75 – $324 |
| Selling product on the floor (direct sales) | Nearly 1 in 3 | $200 | $150 – $250 |
| Main aisle spot | About 1 in 4 | $200 | $100 – $250 |
| Electricity | About 1 in 8 | $90 | $20 – $100 |
| Paying by card | About 1 in 9 | 3% – 3.5% | — |
A corner usually adds about 13% to the 10×10 price. Electricity is the add-on shows publish least often, so most exhibitors find out the cost from the exhibitor kit or the sales rep. Where a price is printed, it runs from $20 at the Noble County show to $100 at East Idaho. The Fairgrounds Southern Ideal Home Show in Raleigh charges $50 for power if you order by Mar 19, 2027, and $75 after.
Bigger booths are not always cheaper per foot. Among shows that price a booth of 400 sq ft or more, about four in ten charge the same rate per square foot as a 10×10. Others discount big space steeply. The Novi Home Show (Winter) prices a 20×60 at $7.69 a sq ft, against $16.95 for a 10×10.
Membership pays at builders association shows. Member savings on a 10×10 run from $100 (6.7%) at the Portland Spring Home and Garden Show to $400 (36%) at the Washington County Home Show in Hagerstown, Md.
Dates that change what you pay
| Date | Show | What happens |
|---|---|---|
| Dec 31, 2026 | Spring Home Show (Salem, VA) | Early-bird 10×10 ends: $1,495 now, $1,695 from Jan 1 (members $975, then $1,075) |
| Dec 31, 2026 | The Novi Home Show, Winter and Spring (Novi, MI) | Last day to lock printed prices; prices go up Jan 1, 2027 |
| Jan 22, 2027 | Builders St. Louis Home & Garden Show | +$100 on any booth bought after this date |
| Jan 31, 2027 | Greater Tulsa Home & Garden Show | Printed rates end; 3% late fee after |
| Feb 12, 2027 | Builders St. Charles Home Show (MO) | +$100 after this date |
More than half of the dated booth deadlines on show price sheets fall in January 2027. These include price increases, final payments and cancellation cutoffs. Final payment ranges from 45 days before opening day (La Crosse Area Builders Home Show, Feb 2, 2027) to the day before the show (the Pennsylvania county shows). At those county shows, canceling about a month out still costs half the booth fee. At the Alaska Farm and Garden Show, there are no refunds after Jan 15, 2027.
Nine show pages still list last year's deadlines. Check the date with the producer before you count on it.
How we did this
Booth Rates read the exhibitor price sheets that each producer published online between Oct 19 and Oct 26, 2026. The figures cover the 78 shows of 2027 (January through September) that publish a single 10×10 price. They leave out 7 shows that list only a range or a "from" price, 13 that quote on request, and 4 that still show last year's prices. Prices are as each producer published them, before tax. Some sheets don't say which year they cover. Counting only sheets that say 2027, the median 10×10 is $1,408. Always read the producer's contract before you pay.